Criterion 2 – Programme Structure and Content

Criterion 2 – Programme Structure and Content

Operational Results

2.1 The specifications of the programme and all its courses are shown to be comprehensive, up-to-date, and made available and communicated to all stakeholders.

Performance

The Bachelor of Business Administration program at St. Teresa International University is committed to producing quality graduates equipped with moral values and integrity, knowledge and skills, and competent English language.

Program communication to stakeholders

The curriculum of the program is aligned with the philosophy of the university in its dedication and commitment to quality education. In line with its commitment, stakeholders are engaged to the program specifications through various modes including the institution’s website, social media accounts, Faculty Orientation, General Orientation, Intensive English Program Orientation, Pre-cooperative Education, Post-Internship Seminar, Company visit, Internship visitation, and Marketing activities. 

Up-to-date program specifications and courses

The BBA program undergoes regular 5-year revisions to update the course descriptions, contents, learning outcomes, assessment in consonance to the dynamics of the industry. The latest program comprehensive revision was in 2020 adapting the outcomes-based principles (OBE). This process of program development involved identifying and addressing the needs of all stakeholders to formulate the Program Learning Outcomes (PLOs), ensuring alignment with the vision and mission of the college.

Comprehensive curriculum

Each course in the BBA Program is designed with the Course Learning Outcomes (CLO) cascaded from the Program Learning Outcome (PLO), encapsulating Bloom’s Taxonomy to highlight the hierarchical model of learning, and encompassing the knowledge (K), attitude (A), and skill (S) required to achieve them.

Each course contains essential details such as the course title, descriptions, credit requirements, learning outcomes, teaching and learning strategies, assessment methods, topics, resources. These specifications undergo regular updates every semester through course review to ensure relevance and effectiveness. Feedback from stakeholders is carefully reviewed by course coordinators and academic staff, and adjustments are made to the course specifications to maintain alignment with the PLOs.

The approval of the course specifications are deliberated by the head of the department, program committee, academic committee, and the dean remain responsive to suggestions, comments, and verifications. The BBA program is continuously embarking on the development of advanced information, updated learning technologies and strategies, ensuring the delivery of highest quality of education.

2.2 The design of the curriculum is shown to be constructively aligned with achieving the expected learning outcomes.

Performance

The Faculty of Business Administration ensures the alignment of the curriculum with the expected learning outcomes through several measures.

Systems and Mechanism. The program designated plan for the new curriculum or program development or revision of the current curriculum

1. The program coordinator organizes meetings and plans among the full-time lecturers to assess the achievement based on the objectives of the current curriculum.
2. The appointed committee reviews the teaching plan/assessment plan of the lecturer through TQF 3 to ensure the delivery of the curriculum per course is in consonance with the standards and the delivery of the concerned lecturer.
3. The delivery of the curriculum can be checked in the teaching plan (TQF 3) where the learning outcomes are clearly stated on how to attain the learning outcomes.

Assessment of the process.

1. The TQF 2 will serve as the guide to evaluate the delivery of the curriculum in all courses
2. Improvements will be incorporated for the next school term in the same course

Improvements / Developments.

1. The delivery of the courses will continuously improve based on the needs of the market, stakeholders, logistics, and other resources

Result.

The Bachelor of Business Administration program is up-to-date according to the demands and market of international businesses, logistics, and tourism and hotel industry. The program is committed to review and update the curriculum as per recommendation of the various stakeholders and upon the approval of the government. Likewise, the program is equipped with updated and relevant teaching pedagogy and support system, providing a quality education.

Course Learning Outcomes	Program Learning Outcome
Group 1: Moral and Ethics Learning Outcome
E1 Personal integrity: resolve conflicts into ethical or moral choices	·   Exhibit moral values and integrity ·   Possess self-discipline in studies and personal life ·   Demonstrate responsibility towards oneself and society ·   Exhibit positive personalities
E2 Professional ethics: show self-consistency between moral & ethical belief and behavior
E3 Fellowship of society: show self-responsibility, membership roles, leadership & volunteer for social development
E4 Self-actualization to discipline: show consistency between self-discipline and good social standards
Group 2: Knowledge learning outcomes
K1 Professional knowledge: articulate business theories & practices that are systematic, global and up-to-date	·   Possess knowledge of statistics including the basic rules of business and economic. ·   Proficient with basic knowledge of Accounting, Finance, Business Law/Taxation regulations ·   Professional knowledge in the International Business, Logistics and Hotel and tourism as per selected major courses. ·   Research information, analyze and synthesize information for business presentations or communications (international business, logistics management, tourism and hospitality) at an advanced level. ·   Apply basic knowledge in business management, such as modern management, production management, and management information technology in the digital age.
K2 Application knowledge: derive knowledge from application of business concepts to other relevant subjects
K3 Research know-how: show procedural knowledge in research for professional & knowledge advancement
K4 – Be able to analyze, design, and improve aviation management systems to meet professional requirements.
K5 – Be able to integrate knowledge in the study with knowledge in other fields. Related
Group3 Cognitive skills learning outcomes
C1 Problem solving: analyze the causes of problems or conflicts so as to prevent or resolve the issues appropriately	·   Have in-depth knowledge and skills in specific professional subjects and major subjects (international business, logistics management, and Tourism and Hospitality) ·   Possess knowledge and understanding, able to conduct business research, analyze statistical data numbers and can use the results of research to solve business problems appropriately, as well as being able to extend ideas to create innovation ·   Have sufficient knowledge and skills for further study at a higher level
C2 Knowledge application: apply theoretical & practical knowledge appropriately in field work, practicum or actual jobs
C3 Professional/personal development: apply business or technical innovation to enhance professional skills & effectiveness
Group 4 Interpersonal Skills and Responsibilities
I1 – Able to communicate with a wide range of people and able to converse effectively in both Thai and foreign languages	·   Have knowledge and skills, good human relations high responsibility, professional ethics, have a high level of English language skills or related businesses
I2 – can provide assistance and facilitate resolving various situations in the group both in the role of leader and team member
I3 – Able to use knowledge in science to guide society on appropriate issues.
I4 – Be responsible for one’s own actions and responsible for work in the group.
Group 5 Numerical Analysis, Communication and Information Technology Skills	·   Be able to search for information and knowledge ·   Possess English proficiency skills to communicate both in oral and written
N1 – Skilled in using statistical or mathematical techniques to make creative decisions in interpretation. and suggest ways to solve problems or disputes
N2 – Be able to communicate effectively both verbally and in writing. Know how to choose and use presentation styles that are suitable for different problems and audience groups.
N3 – Able to select suitable information technology and communication techniques for data collection interpreting and communicating information and with caution Be deliberate in sharing information with others. This includes interacting with other people online.
N4 – Able to produce video or info graphics Without copying other people’s work and having the right copyright

2.3 The design of the curriculum is shown to include feedback from stakeholders, especially external stakeholders.

Performance

The BBA program introduces to the first-year students the curriculum during both the English Intensive Program General Orientation and the First Semester General Orientation. The website of the university also provides a detailed curriculum information, facilitating easy access for stakeholders to understand the structure and specifications. Additionally, St Teresa International University organizes annual enrollment consultations, allowing the Faculty of Business Administration to present the BBA program to high school students and parents nationwide.

Once the semester commences, lecturers will provide a comprehensive introductions to the course / curriculum including the teaching and learning strategies and assessment methods. Lecturers are advised that a copy of the learning content, resources, among others should be made available in Google Classroom for students’ reference.

 Systems and Mechanism.

• A committee is formed, composing of program lecturers, industry partners and practitioners, internship providers, students, and alumni, to facilitate the curriculum revision process and identify the relevant stakeholders to participate.
• A formal communication is initiated once the stakeholders are identified, requesting their professional assistance and quality experience in reviewing the curriculum.
• Stakeholders are provided with previous copies of the curriculum and related materials for their reference.
• Consequently, they are invited to participate in formal consultations for their feedback and insights. The committee deliberates on this feedback to determine how to integrate new practices and industry standards into the curriculum.

Assessment of the process.

The process ensures that the curriculum will meet the highest possible standards of quality and industry relevance, meeting the prevalent requirements and enhancing the employability of graduates through updates to course descriptions, learning outcomes, teaching and learning strategies, assessment methods, and learning content.

• The program will plan for a meeting and discus the significance of data in measuring success in relation to the attainment of the objectives of the curriculum.
• A survey questionnaire will be carried out to stakeholders particularly at the end of the academic year to assess the curriculum.
• The program will determine the findings of the survey, conclude and come up with recommendation(s) thus integrate in the development of the new curriculum.
• The program will write a draft of the new curriculum and present it college council for approval.
• The program will submit a final copy to the college to get final approval from the Ministry of Higher education, Research and Innovation.
• The program will be used by the instructors in every semester and recommend their ideas in TQF5 to improve the course plan and assessment plan.

Improvement.

The program curriculum was designed and implemented to fulfill the assessment criteria, ensuring the attainment and success of the objectives. The program will conscientiously conduct meeting among the lecturers, head of the program and the dean to evaluate what has not been achieved if there is any.

Result

The BBA program identifies its own strengths and opportunities and keep it up as a good practice to maintain high quality standards for the students. However, the identified weakness and threats need to be improved or minimize to minimize or eliminate the risk. The assessment result is taken to the administration and University council for further discussion and solutions.

2.4 The contribution made by each course in achieving the expected learning outcomes is shown to be clear.

Performance

The Bachelor of Business Administration program has designed the courses aligned with the expected learning outcomes, integrating insights, feedbacks, expertise, and experience of the stakeholder to improve its implementation and delivery. This is evident in the curriculum mapping as stipulated in the TQF 2 duly approved by the government.

The BBA program has clearly identified the contribution of each course in achieving the expected learning outcomes (PLOs) of the program. The CLO to PLO Mapping illustrates this contribution by marking the extent of students’ achievement with indicators: I – Introduction, D – Developed, and M – Mastery. This mapping demonstrates how each course’s learning outcomes (CLOs) contribute to achieving the expected learning outcomes and the extent of students’ progress in each area.

2.5 The curriculum to show that all its courses are logically structured, properly sequenced (progression from basic to intermediate to specialised courses), and are integrated.

Performance

The Bachelor of Business Administration program has established a course sequence to be taken by the students. The sequence spans from foundational courses to operational and managerial levels, ensuring a spiral progression throughout the program. The head of the program is responsible for managing the appropriate semester of course offerings, ensuring that students can enroll in courses commensurate to their level. This process helps to facilitate students’ academic progression, ensuring the necessary courses are taken at the right time.

Intensive English Program. New students will learn the basics of English communications focusing in four dimensions – reading, writing, speaking, and listening.

Year 1: Learners are able to learn the general education courses to boost their communication skills (speaking, listening, reading, writing) interpersonal skills, personality development, and foundation courses in business such as modern management, principles of accounting, marketing, and economics.

Year 2 to 4: Students are enrolled in core and professional courses such as accounting, taxation, finance, and other business-related subjects, leading to gradual improvement and development of 21st-century skills, thinking, and analytical skills from the beginner level to the advanced level to cope with the globalization and international market. .

During the term 1 of Year 4, students are enrolled in Strategic Management and Basic Research, serving as both capstone in their academic journey. Likewise, they are also enrolled in Pre-cooperative Education where they are provided with seminars, lectures, and professional development, enabling their growth and preparation for the internship. Finally, during term 2, year 4 are applied for their internship, gaining industry-based experience for personal and professional endeavors.

2.6 The curriculum to have option(s) for students to pursue major and/or minor specialisations.

Performance

The Bachelor of Business Administration offers three international programs, namely, International Business, Logistics Management, and Tourism and Hotel management. The major specialization is approved by the government as stipulated in TQF 2. Each field of specialization required a minimum total of 126 credits. The courses are distributed as follows:

• General Education (30 credits). These courses aim to provide students with a well-rounded education and develop competencies and skills in different disciplines.
• Business Basic Courses (42 credits). These are foundational courses in the Bachelor of Business Administration program that aim to equip students with knowledge and skills in the business industry.
• Required Courses (39 credits). These are industry-based courses aim to prepare students with specific knowledge and skills about their field of specialization.
• Elective courses (9 credits). These course offerings in the program, aim to support and enhance the skills learned in the required courses.
• Free elective courses (6 credits). These are courses offered to students to support their personal interests and academic goals.

2.7 The programme to show that its curriculum is reviewed periodically following an established procedure and that it remains up-to-date and relevant to industry.

Performance

To ensure updated and relevant curriculum, the Bachelor of Business Administration reviews the curriculum every 5 years to keep abreast with the technological changes and industry dynamics. Our industry partners and internship providers play an integral part in designing a curriculum that meets the industry requirements. A fundamental step in designing the curriculum is to establish a fundamental objective – to provide a globally competitive and socially responsible individuals equipped with knowledge, skills, and values at the end of their academic journey. It is imperative that this endeavor must be anchored to the institution’s vision and mission.

Systems and Mechanism

• The Bachelor of Business Administration curriculum review takes place every 5 years as mandated by the government to integrate technological advancement and industry standards. The current TQF 2 of the Bachelor of Business Administration was approved in 2020, and revision is ongoing for the new curriculum which will take place in 2025.
• The program and the Faculty of Business Administration appoints internal and external committee to revisit and review the curriculum. This is an essential endeavor to monitor the performance of the program and to facilitate the development and relevant industry-based curriculum.
• The appointed committee members work together to develop and enhance the existing curriculum, ensuring that the course descriptions, learning objectives, course content, assessment methods, learning and teaching strategies and learning resources are geared towards curriculum relevance.
• The program, together with the faculty, will analyze the consolidated feedback from the stakeholders for further discussions and considerations
• The program makes necessary changes and updates to the curriculum, and communicate the changes to faculty members, students, and other stakeholders.
• The program has a proposed guidelines to ensure best practices are consistently implemented. 

 Assessment of the process

Lecturers regularly update the courses they teach, reflecting their experience and expertise in the industry and through the students; recommendations during Final Presentation in Cooperative Education. These recommendations are consolidated and communicated to the program faculty for consideration. This will then be reflected in the TQF 3 in the succeeding semester for checking and approval.

• The BBA curriculum review taking place every 5 years is a mandate by the government to ensure that the program remains up-to-date, integrating technological advancements and industry standards.
• The appointment of the curriculum committee demonstrates the comprehensive approach of the BBA program to review the curriculum by incorporating the expertise and knowledge of the internal committee and the industry-based perspective of the industry partners and other stakeholders.
• The curriculum development emphasizes the importance of student development by integrating relevant to industry needs, ensuring that graduates are equipped with the skills and knowledge expected by the industry.
• Analyzing feedback and using it to enhance the curriculum is a commitment of the BBA program integrate different perspective and experience to meet the dynamics of the market.
• Communicating the changes is an integral part of transparency to ensure preparedness of the changes.

Results

The curriculum review process of the Bachelor of Business Administration program have some outcomes.

• Updated curriculum reflecting the needs, practices, and standards of the industry.
• Improved learning experience of the students, preparing them for the success in the industry
• Graduates of the program will possess the vital skills, knowledge, attitude, competencies desired by employers.
• Industry partners consider the BBA program more favorably through partnerships and collaborations (internships, employment, seminars)
• Faculty professional development, enhancing the teaching methods for continuous improvement
• The curriculum revision maintains compliance with the requirements and standards set by the established government agencies.
• Higher retention rate as students are most likely satisfied with the program curriculum as relevant, updated, and are geared towards their career goals.

Evidence

ID_Evidence	Name_Evidence
2.1.1	University Website
2.1.2	Faculty of Business Administration Page
2.1.3	Program and Course Specifications in TQF 2
2.1.4	Course Brochure
2.1.5	Study Plan
2.1.6	Curriculum Committee Revision Meeting
2.1.7	Personnel’s General Orientation
2.1.8	Students’ General Orientation
2.1.9	English Intensive Orientation
2.1.10	Post-Internship Seminar
2.2.1	Curriculum review minutes of the meeting
2.2.2	TQF 3 – Activities and Assessment a. Strategic Management b. Front Office Operations and Rooms Division Management
2.2.3	TQF 2 – Curriculum mapping
2.2.4	Program Activities and Achievements a. External Participations of Students b. Intensive English Program c. TOEIC Score d. Moral and Ethics e. Volunteer Activities f. Sports Day g. International Day h. Wai Kru I. Songkran Festival j. Loy Krathong
2.3.1	Website of the university
2.3.2	Brochures
2.3.3	Committee for curriculum review
2.3.4	Feedback from the employers
2.3.5	Feedback from students
2.4.1	Curriculum Mapping in TQF2
2.4.2	CLO-PLO Mapping
2.5.1	Study Plan
2.5.2	TQF 2
2.6.1	TQF 2
2.7.1	TQF 2
2.7.2	Feedback from the stakeholders
2.7.3	Committee for Curriculum Review
2.7.4	Internship Presentation
2.7.5	Guidelines for Best Practices

Self-Assessment

Requirements	Result	Score
2.1 The specifications of the programme and all its courses are shown to be comprehensive, up-to-date, and made available and communicated to all stakeholders.	/	1
2.4 The contribution made by each course in achieving the expected learning outcomes is shown to be clear.	/
2.2 The design of the curriculum is shown to be constructively aligned with achieving the expected learning outcomes.	/	1
2.3 The design of the curriculum is shown to include feedback from stakeholders, especially external stakeholders.	/
2.5 The curriculum to show that all its courses are logically structured, properly sequenced and integrated.	/	1
2.6 The curriculum to have option(s) for students to pursue major and/or minor specialisations.	/	1
2.7 The programme to show that its curriculum is reviewed periodically following an established procedure and that it remains up-to-date and relevant to industry.	/	1
Overall		5