Criterion 6 – Student Support Services

Criterion 6 – Student Support Services

Operational Result

6.1 The student intake policy, admission criteria, and admission procedures to the programme are shown to be clearly defined, communicated, published, and up-to-date.

Performance

Student Admissions

The Faculty of Business Administration has admission criteria, policy and procedures in place on student admissions. It requires all student applicants to have a GPA of at least 2.5 on a scale of 4.0 from their high schools.

 System and Mechanism

• The program determines the student admission plan according to the TQF 2.
• The program determines the qualifications of students and notifies the faculty / college.
• The program specifies the criteria used for student selection which consists of academic criteria, English language requirements (if any) and other areas and notifies the faculty / college
• The program in co-operations with the faculty and the college proceed with the announcement of student applications.
• The program examines students’ qualifications.
• The program selects students.
• The program announces selected students.
• The program evaluates student admissions procedures and analyze the problems and set up improvements to ensure the number of students in accordance with the TQF 2.
• Students report and register to be college student.

Assessment of the process:

The systems and mechanisms are working properly, however, the program administration committee strengthens the system and mechanism through online marketing. The market has become saturated and reaching to the prospect students is challenging more than ever.

Implementation/Development:

There are few steps taken to maximize the recruitment of students such as:

• applying (and approved as of February 2024) a university status’
• redesigning the program brochure;
• updating the website career opportunities;
• improving online visibility through advertising campaign and including internship (opportunities, presentation, and visitation), employment opportunities, students’ performance (TOEIC scores, and activities);
• visiting the schools by the marketing team

Both one to one conversation and group conversation were conducted during the visit. Besides, marketing team organized visit in the college where the prospective students came to see the college premises and other facilities.

Results:

The recruitment has significantly increased. The Marketing Department is working on the recruitment and look forward to escalate the enrolment. Additionally, the admission announcement was sent directly to every high school. The activities were launched to stimulate applications, such as open houses and Facebook advertisements. The video clip and brochure of the BBA Program were updated every year depending on the updated information about the program admission criteria and number of students as aforementioned. In addition, current students and alumni contribute significantly to recruiting potential students.

Despite a noticeable decline in enrolment compared to previous years, both the Marketing Department and Faculty are actively engaged in recruitment efforts and are optimistic about boosting enrolment numbers. To address this issue, the program committee members regularly convene meetings to brainstorm strategies for increasing student numbers in the upcoming year. Some of the key points discussed include:

1. Soliciting testimonials from program graduates through video to inspire prospective students to enroll.
2. Enhancing the program’s visibility on social media platforms to strengthen its online presence.
3. Implementing incentives for students who successfully refer friends to enroll in the programs.
4. Facilitating access to government student loans with zero percent interest rates and monthly stipends for prospective students.
5. Promoting academic offers internationally (i.e. Philippines, China, Myanmar)

Academic Year	Tourism and Hotel		Percentage	International Business		Retention	Logistic Management		Retention
	Enrollment	Retention		Enrollment	Retention		Enrollment	Retention
2020-2021	78	13	16.7%	30	17	56.7%	28	11	39%
2021-2022	14	5	35.7%	15	2	13.3%	10	6	60%
2022-2023	2	2	100%	11	4	36.3%	4	3	75%
2023-2024	11	5	45.5%	10	7	70%	10	9	90%

The program lecturers support admissions, particularly for international students, by presenting and explaining the benefits of the program, especially the industry partnerships for internships and employment. Additionally, the program in cooperation with the International Marketing Team, provide orientation to international students with basic Thai culture and what they can expect in the Thailand. Furthermore, the program coordinates with the Human Resource, providing guidance and assistance for obtaining the necessary requirements for the Non-Immigrant Education visa

6.2 Both short-term and long-term planning of academic and non-academic support services are shown to be carried out to ensure sufficiency and quality of support services for teaching, research, and community service.

Performance

The Bachelor of Business Administration Program has devised a comprehensive plan for providing services, support, and convenience in organizing activities related to teaching, research, and academic services for students, both in the short and long term. These plans are implemented by relevant personnel within the faculty and are incorporated into the regular operational plans of the faculty to establish a systematic management system for providing convenience and support to students in the program. The following are some of the key components of this plan:

1. Learning and Teaching Support. This includes activities such as orientation sessions, course registration, add-drop procedures, midterm and final exams, Intensive English Program, Mini-seminars (Exam Strategy). There are public spaces available for program-specific use (Dorm Night, Fitness, Swimming Pool, Sports Area), providing students with a conducive environment for self-directed learning. These facilities aim to stimulate learning among students of all levels and can be of use for academic advancement.
2. Research Facilities: There are books and other materials in the library from various fields, providing students with additional resources for conducting research. There are rooms available for small conference in the library.
3. Classroom facilities. All offices and rooms in the university are equipped with computers connected to the Internet, facilitating learning. Universal conference rooms, a computer suite, and classrooms equipped with projection equipment, including smart televisions connected to Wi-Fi and Bluetooth, offer a conducive learning environment. Additionally, air conditioning in lecture halls enhances comfort, particularly on hot days. Each classroom is equipped with computer terminals, LCD projectors, visualizers for non-computerized projection, white/black boards, and flipped boards, catering to diverse teaching strategies
4. Online support. The Learning Management System, Online Gamifications, Research tools, and Google Classrooms provide services to students outside the conventional classroom setting.
5. Campus amenities such as a man-made pond with duckboats, student dormitories, sports facilities (football field, badminton, basketball, and volleyball courts), food canteens, and banking services (Krung Thai Bank ATM) enrich student life.

Moreover, the Faculty, in collaboration with the Office of Student Affairs, organizes various extracurricular activities to support student growth and foster interpersonal, leadership, and intercultural competencies. These activities are essential for helping students adapt to their new environment and prepare for future challenges.

To address the requirements and dynamics of the educational landscape, the program has prepared both short-term and long-term plans:

1. Short-Term Plans – to address urgent issues promptly to prevent disruptions to the program operations. 
2. Long-Term Plans – to provide a clear roadmap for the program/faculty’s future, align efforts with overarching goals, and facilitate continuous improvement in the quality of education, research, and services.

6.3 An adequate system is shown to exist for student progress, academic performance, and workload monitoring. Student progress, academic performance, and workload are shown to be systematically recorded and monitored. Feedback to students and corrective actions are made where necessary

Performance

The Bachelor of Business Administration program has a system in place to monitor students’ progress in learning and research completion, with lecturers providing guidance and consultation throughout the process. This is achieved through the following initiatives:

Process and Mechanism

The program conducts orientation sessions for new students, providing them with a study plan and guidance on the graduate level program. This enables students to plan their studies effectively and complete their education within a suitable timeframe. The process includes presenting guidelines, and forms, as well as relevant rules and regulations.

Assessment

Semestral Evaluation. The program conducts a semester evaluation of students to track the academic progress and experience of the students. The evaluation also serves as a venue to advise any student to regrade should the GPA is below 2.0. The semesteral evaluation is conducted by the Head of the Program. Each student whose GPA is below 2.0 or with any FAILED remark is unable to view the grade in their respective MIS and must visit the HOD for viewing.

Post-Internship. The program conducts internship post-conference to provide graduating students a venue to reflect on their performance during their training. This also enables the faculty to provide seminar to help students in their future professional endeavors.

Advisory Program. Advisors can assist the student with all aspects of the academic experience and provide information regarding campus resources as needed. Some of the specific responsibilities of academic advisors include, but are not limited to:

• Assistance with goal setting
• Assistance with personal growth and career development
• Selection of an educational program
• Monitoring academic progress
• Clarification of academic and institutional policies
• Assistance with academic issues
• Assistance with personal concerns

Internship preparation, also known as pre-cooperative education, is a vital aspect of our program. We work closely with the university to ensure that all students participating in internships receive comprehensive training and seminars to equip them with the necessary skills, knowledge, and competencies before their field experience. This rigorous preparation process aims to enhance students’ readiness for real-world work environments and maximize the benefits they gain from their internships.

Research endeavors. The program assigns senior lecturer to be responsible for the course. However, the lecturer will also coordinate with other lecturers to provide guidance and assistance to the researchers as their co-advisor.

Monitoring Student Progress. The program utilizes the institutional system records for students’ academic activities, grades, registered credits, remaining credits, and required credits for program completion. Advisers can track students’ learning progress, assess their status, and identify areas for improvement.

Results

The result of the process and mechanism, the program has recorded the graduate percentage.

Major	Enrolled students (since Year 1)	Graduated (February)	Graduated (summer)	Total	Percentage
IB	30	16	1	17	56.7%
LG	28	11	1	12	42.9%
TH	78	10	3	13	16.7%

Note: The one IB student who graduated in summer was immediately hired at Thai Airways as a ground staff. Mr. Nonthakon will start his formal training in the third week of June 2024.

6.4 Co-curricular activities, student competition, and other student support services are shown to be available to improve learning experience and employability.

Performance

The Bachelor of Business Administration programs provides assistance and support the learning and development of the students through activities. These activities not only supports the academic endeavor of the students, but also overcoming their challenges outside the classroom. The following were the activities conducted by the program:

Co-curricular Activities	Improvement of Learning Experience/Employability
1.. Midterm Exam Preparation Workshop	Supporting first-year students in developing effective test-taking strategies to excel in their midterm exams.
2. Weekly Dorm Social Nights	Fostering a sense of community and camaraderie among students, aiding in their adjustment to college life.
3. Summer English Festival	Hosting an English Festival to demonstrate and celebrate the language skills of students.
4. Post-Internship Reflection Session	Providing a platform for students to reflect on their internship experiences, facilitating their professional development journey.
5. Educational Study Tours	Offering students’ real-life, hands-on learning experiences through study tours to enhance their understanding of various subjects.
6. English Proficiency Assessment (TOEIC Exams)	Administering TOEIC exams to assess students’ English proficiency levels, enabling targeted language development efforts. The TOIEC Practice schedule develops the English proficiency of the students and equips them with testmanship skills in preparation for the real TOEIC.
7. Research Seminar on Zotero Referencing	Offering students a comprehensive learning experience on referencing using Zotero, enhancing their research skills and academic proficiency.
8. Resume Writing and Interview Skills Workshop	Equipping students with essential career preparation skills, boosting their confidence in securing employment opportunities.

Extracurricular Activities conducted by the program.

1. Wai Khru Ceremony: Promoting Thai culture and traditions by organizing the Wai Khru ceremony to instill respect and gratitude among students.
2. Songkran Celebration: Marking the Thai New Year festival with a vibrant celebration to immerse students in Thai culture and customs.
3. Loy Krathong Festival Observance: Showcasing one of Thailand’s most cherished festivals, providing students with a memorable cultural experience.
4. Promotional Events: Assisting in marketing efforts and promoting school programs through engaging promotional activities.
5. International Day Celebration: Raising awareness of global cultures and perspectives, fostering cross-cultural communication, and promoting personal growth among students.
6. Sports Day Organizing Sports Day to showcase students’ athletic abilities and promote teamwork and sportsmanship.
7. Post-New Year Community Gathering Collaboratively organizing a post-New Year party to emphasize the importance of community and unity among students.
8. Goodbye Senior Honoring outgoing graduating students with a farewell event to commemorate their achievements and facilitate networking opportunities.

External Participation of BBA Students

External participation and competitions of the BBA students gaining valuable experience, showcasing their skills, and broadening their horizons.

• Pornchanok Khamchanuan participated in “Forming Tomorrow’s Opportunities with Packaging Innovation”
• Watcharachai Sansuk, awarded by Amari Bangkok as the Best Intern, and was tasked to present his innovative ideas in serving and dealing with guests.
• Chawich Satidpinyo, Logistic Management student, participated the SCGJWD Nextgen Logistics Boot Camp, offering a distinct opportunity to explore the latest developments in logistics and future technologies.

The BBA Program emphasizes the significance of students’ learning experiences and their impact on both personal life and future professional endeavors. The program actively collects feedback on students’ learning experiences to assess and enhance their educational journey.

Dr. Juan Rodrigo B. Del Villar spearheaded the Student Development Program for BBA students, focusing on three main objectives:

1. Improving English language proficiency.
2. Enhancing academic performance.
3. Increasing TOEIC scores.

As a result of persistent support and constant follow-up on students’ academic progress, the program boasts a higher graduation rate and a low dropout rate. Furthermore, BBA students report high satisfaction with their English proficiency, as reflected in the satisfaction surveys. Notably, two of the highest TOEIC scorers come from the Tourism and Hotel Program. All these factors have significantly contributed to the high employability rate of BBA graduates

6.5 The competences of the support staff rendering student services are shown to be identified for recruitment and deployment. These competences are shown to be evaluated to ensure their continued relevance to stakeholders needs. Roles and relationships are shown to be well-defined to ensure smooth delivery of the services.

Performance

1. Staff support activities related to the BBA Program management, such as program development and improvement, student admission, registration, and finance.
2. Students Affair support activities related to instilling students’ identities, facilitating and monitoring extracurricular and co-curricular activities. 
3. Educational technology staff support for educational materials, classrooms, facilities, and synchronous and asynchronous online teaching and learning.
4. Information and communication technology staff support the development of WiFi, websites, databases, and infrastructure.
5. Library staff support the services of books, journals, learning material, databases for searching, and reading rooms, and develop innovation for service improvement.
6. Dorm staff support the maintenance and cleanliness of the dormitories for both students and teachers, ensuring safety and security.
7. Cleaning staff ensure that classrooms and other public areas are clean, hygienic, and safe for students and teachers to use.
8. Security staff ensure orderliness and security within the vicinity.

Support Staff	Highest Educational Attainment				Total
	High School	College	Masters	Doctoral
Ms. Siriwan  Tanyong (Head, Registration Office)			*
Ms. Kamollanate  Kullatumpaiboon (Head, Student Loan Office)			*
Mr. Prasong    Pansri (Head, Information Technology Office)			*
Ms. Paewpan  Tonaphalin (Head, Library)			*
Mr. Phuripattara   Patta (Head, )Student Affairs)			*

6.6 Student support services are shown to be subjected to evaluation, benchmarking, and enhancement.

Performance:

The Bachelor of Business Administration program in consonance with the institutional guidelines, provides convenience and support services for students. The program supports convenience and services for students, particularly in the areas of information technology and laboratories, which support teaching, learning, and research activities for students in the program. The program, through the effort of the Student Affairs Office, evaluates the quality of support services and conveniences, such as access to information technology facilities and student services, by conducting quality assessments or satisfaction surveys for support services and conveniences. Students are invited to assess their satisfaction with the services provided to further improve them.

To cater to the food service needs of students and teachers in the dormitory, the canteen was renovated and improved to provide convenience and avoid mosquito bites. Additionally, a newly constructed footpath was built to the canteen to prevent students from walking through mud. A new light was also installed along the path to improve visibility.

Remarkably, a newly constructed space for the security guards is now available at Gate 2. This space ensures the welfare of the security personnel, thereby enhancing the safety of students and staff inside the campus.

Evidence

ID_Evidence	Name_Evidence
6.1.1	Program Brochure
6.1.2	Program and University website
6.1.3	Admission system and mechanism
6.1.4	Admission Guidelines
6.1.5	Students’ Admission at STIC
6.1.6	Lecturer’s Support for Admission
6.1.7	Marketing to High Schools
6.1.8	School Marketing
6.1.9	BBA Advertisement
6.1.11	Social Media Advertisement
6.1.12	English camp
6.1.13	Open House
6.1.14	Testimonials from the graduates a. Tourism and Hotel b. Logistic Management
6.1.15	Assistance to the Foreign Students
6.1.15	MIS Enrollment
6.1.16	Highest TOEIC Scores Advertisement
6.1.17	TQF 2 intake policy
6.2.1	General orientation
6.2.2	Exam strategy
6.2.3	Summer Intensive English Program
6.2.4	Dorm Night
6.2.5	Fitness Area
6.2.6	Sports Area
6.2.7	Library Conference
6.2.8	Computer rooms
6.2.9	Classroom with equipment
6.2.10	Wifi connection
6.2.11	Moodle for TOEIC Practices
6.2.12	Google Classroom
6.2.13	Online Gamifications
6.2.14	ATM
6.2.15	Duckboats
6.2.16	Faculty and Staff Development Plan
6.2.17	Logistic Management and International Business Mock Room
6.2.19	Digital Library Link
6.2.20	Digital School Tour
6.2.21	Library Facilities
6.2.22	Management Information System
6.2.23	Program Plans
6.3.1	General Orientation
6.3.2	Post-Internship Seminar
6.3.3	Academic Advising, Schedule, and Report
6.3.4	Pre-Cooperative Education Mini-seminar
6.3.5	Research outputs
6.3.6	Management Information System
6.3.7	Course structure and study plan
6.3.8	Student Profile
6.3.9	Assessment and Grading Records
6.3.10	Feedback to Students
6.3.11	Graduates and Completion Rates
6.4.1	Resume Writing and Job Interview
6.4.2	International Day
6.4.3	Research Seminar and Activities in Zotero
6.4.4	Loy Krathong
6.4.5	Songkran
6.4.6	Wai Khru
6.4.7	TOEIC Score
6.4.8	Students’ External Activities / Active Participation
6.4.9	Educational Tours/ Study Tour (IB/LG/TH)
6.4.10	Post-internship Seminar
6.4.11	Goodbye senior
6.4.12	Post-New Year Activity
6.4.13	Sports Day
6.4.14	Summer English Festival
6.4.15	Dorm Nights
6.4.16	Exam Strategy
6.4.17	Moral and Ethics
6.4.18	Teambuilding Activities
6.4.19	Students’ Learning Experience
6.4.20	Student Development Program
6.4.21	Employment Status of BBA Graduates
6.4.22	TOEIC Score
6.5.1	Credentials of support staff
6.5.2	Support Staff Job Description and Contract
6.5.3	Satisfaction of Students
6.5.4	Staff Development Plan
6.6.1	Student Support Satisfaction
6.6.2	Benchmarking and Continuous Improvement on Student Support Services
6.6.3	Improved Food Services
6.6.4	Footwalk
6.6.5	New Security Personnel Space

Self-Assessment

Requirements	Result	Score
6.1 The student intake policy, admission criteria, and admission procedures to the programme are shown to be clearly defined, communicated, published, and up-to-date.	/	1
6.2 Both short-term and long-term planning of academic and non-academic support services are shown to be carried out to ensure sufficiency and quality of support services for teaching, research, and community service.	/	1
6.4 Co-curricular activities, student competition, and other student support services are shown to be available to improve learning experience and employability.	/
6.3 An adequate system is shown to exist for student progress, academic performance, and workload monitoring. Student progress, academic performance, and workload are shown to be systematically recorded and monitored. Feedback to students and corrective actions are made where necessary.	/	1
6.5 The competences of the support staff rendering student services are shown to be identified for recruitment and deployment. These competences are shown to be evaluated to ensure their continued relevance to stakeholders needs. Roles and relationships are shown to be well-defined to ensure smooth delivery of the services.	/	1
6.6 Student support services are shown to be subjected to evaluation, benchmarking, and enhancement.	/	1
Overall		5